HSB Village Festival Spring Bính Ngọ 2026 – Preserving Identity, Spreading Knowledge
On the morning of January 31, 2026, the Hanoi School of Business and Management (HSB), VNU solemnly organized the HSB Village Festival Spring Bính Ngọ 2026, an annual traditional cultural event imbued with Vietnamese identity, while clearly demonstrating the school's philosophy of education, integration, and sustainable development.
The HSB Village Festival is a unique cultural feature of HSB throughout its journey of over 30 years of continuous innovation and breakthrough to develop training programs that meet international quality accreditation, with the top priority being to help students continuously improve their capabilities and skills to have a future, happiness, and success. On the threshold of the new spring, the HSB Village Festival becomes a meeting point, where faculty, lecturers, generations of students, and partners meet, share, and connect in the warm atmosphere of the HSB family.
In the week leading up to the HSB Village Festival Spring Bính Ngọ 2026 event, many unique competitions were held, such as HSB’s got talent, Check-in photo contest... These activities brought an exciting atmosphere while stimulating the creativity of lecturers, staff, and students. At the event, fun booths, photo booths, calligraphy gifting for the new year, and many activities imbued with Vietnamese folk colors took place vibrantly, bringing joy and a spring atmosphere to participants. Through these activities, the Village Festival reminds and honors Vietnamese cultural values, educating students about the nation's good customs and traditions. This is also an opportunity for the school to express gratitude to educators, partners, students, and parents, who have always accompanied and supported the school in the past.
Education through Traditional Culture
In the context of integration, when young people tend to follow international culture and gradually forget their traditional cultural identity, the HSB Village Festival carries high educational significance, guiding the younger generation to remember their roots. The HSB Village Festival Spring Bính Ngọ 2026 brings a festival space imbued with the folk culture of the Northern Delta with a series of unique activities: creative folk games with traditional names, a Tet culinary space, calligraphy requesting - gifting activities at the beginning of the spring, and cultural experience booths. These activities not only create a vibrant spring atmosphere but also help the younger generation access, understand, and appreciate Vietnamese cultural values in modern life.
The highlight of this year's Village Festival is the elaborate opening art program, which brings together typical traditional art forms such as drum performances, Cheo singing, and Chau Van rituals, performed by professional artists from the Army Cheo Theater. In particular, the Chau Van ritual in the Mother Goddess worship belief is one of the outstanding imprints, only available at the HSB Village Festival, bringing a sacred space, sending wishes for a new year of peace, luck, and prosperity to the entire HSB family.
Opening the Spring with Knowledge – HSB's Unique Tradition
One of the unique features that makes the HSB Village Festival special is the ritual of opening the spring with couplets for the new year composed by Prof. Dr. Hoang Dinh Phi, President of the School. This is not only a New Year's greeting with spiritual value but also an academic message, expressing the vision, aspirations, and development orientation of HSB in the new year.
Speaking at the event, Prof. Dr. Hoang Dinh Phi - Secretary of the Party Committee, President of the School emphasized: “HSB aims for sustainable development through lifelong learning and training, nurturing the connection from the school's culture and the Vietnamese national identity. We constantly develop and integrate but must always cherish our roots, ancestors, nation, and preserve the traditional culture of the country.”
At the Village Festival, HSB organized many activities with academic and humanistic significance. In the warm and united atmosphere of the Village Festival, the HSB faculty and students congratulated President Hoang Dinh Phi on the occasion of his recognition as meeting the standards for the title of Professor. This is a very meaningful event for HSB, expressing the pride of the HSB collective with the “captain” who has led HSB to a journey of innovation and strong development.
Gratitude and Encouragement
Within the framework of the HSB Village Festival Spring Bính Ngọ 2026, the Gratitude section was solemnly organized as a humanistic highlight, expressing the moral principle of “drinking water, remember the source” and the spirit of close connection under the common roof of HSB. This is an opportunity for the School to express its deep gratitude to generations of teachers, organizations, businesses, and partners who have always trusted, accompanied, and made positive contributions to the development of HSB throughout the past journey.
Through the ceremony of awarding Gratitude Medals, the Board of Directors of the Hanoi School of Business and Management - Vietnam National University, Hanoi recognized and honored the persistent, responsible, and dedicated contributions of individuals and collectives in training activities, scientific research, and practical connections. This is a commitment to long-term companionship, joining hands to build a humanistic, creative, and sustainable academic environment.
In addition to expressing gratitude to individuals and collectives who have accompanied the School, the HSB Village Festival Spring Bính Ngọ 2026 also paid special attention to recognizing and encouraging students for their outstanding achievements in 2025. At the event, HSB organized awards for student groups who achieved outstanding results in many fields such as learning, scientific research, creativity, community activities, and academic - artistic playgrounds (Champion of “New Generation Students” VTV3 and two student groups won the “Excellent Research Paper” award in scientific conferences). These activities affirm HSB's consistent educational philosophy: training comprehensive individuals in terms of intellect, talent, social responsibility, connecting knowledge with culture and sustainable development.
Along with the School, the HSB Alumni Club (AC-HSB) also continues to affirm its role as a bridge between generations through practical companionship activities for students. At the Village Festival, the Alumni Club presented valuable awards, as a word of encouragement, adding motivation and inspiring the younger generation of HSB on their journey of learning, training, and contributing. The joint efforts of generations of alumni not only contribute to spreading the spirit of community responsibility but also demonstrate sustainable cultural beauty.
Enjoy the Festival and Welcome Spring
In addition to the solemn rituals, the HSB Village Festival Spring Bính Ngọ 2026 was also followed by a vibrant exchange art performance, with performances selected from the annual HSB’s Got Talent competition, a creative playground for HSB students with the Final Night taking place from January 29, 2026. The diverse and energetic art performances brought a fresh and youthful atmosphere, clearly reflecting the spirit of daring to express and the creative vitality of HSB students. Through HSB’s Got Talent, HSB not only creates conditions for students to promote their artistic talents but also contributes to training confidence, stage bravery, and a spirit of community connection. The exchange art performance has become a lively highlight, bringing a warm and vibrant spring atmosphere to the HSB Village Festival Spring Bính Ngọ 2026.
Through many years of organization, the HSB Village Festival has become a unique cultural - educational event, a bridge connecting the past and the future, tradition and modernity, Vietnamese identity and international spirit. In the context of deep integration, the Village Festival not only contributes to preserving national cultural values but is also an opportunity for HSB to introduce the image of a pioneering, humanistic, and culturally rich university to friends and partners at home and abroad.
Sharing the joy of the brilliant achievements achieved in the past year, the colors of the Village Festival replace the most sincere wishes for a new year of Peace - Prosperity from the school to all family members, friends, and colleagues!
