Research

HSB advances knowledge through interdisciplinary research that addresses real-world challenges in business, technology, and governance.

Research Highlights

HSB research has a distinctive focus on bridging theory and practice, producing work that informs policy, strengthens enterprises, and advances Vietnam’s knowledge economy.

Research Focus Areas

HSB’s research ecosystem spans six interdisciplinary areas vital to Vietnam’s economic development and global competitiveness.

Nontraditional Security

Nontraditional Security is one of the main research pillars of Hanoi School of Business and Management and the Institute of Nontraditional Security. We pioneered nontraditional security researchs with focuses on areas that will impact human-related outcomes, i.e.human health, social order, stability of government etc.

Sustainable Development

In an era of rapid climate change and resource scarcity, our research focuses on the integration of ESG (Environmental, Social, and Governance) criteria into core business strategies. We explore the transformative power of green finance, investigating how capital can be mobilized to support carbon-neutral technologies and circular economy models.

Economic & Finance Security

Economic & Finance Security researchs at HSB focuses on the stability and resilience of financial systems in an increasingly volatile global landscape. Our work delves into the intersection of national economic policy, financial stability and economic resilience of firms and organizations

Entrepreneurship & Innovation

Entrepreneurship and Innovation researchs at HSB explores the mechanisms that drive innovation, venture creation, and the sustainability of startup ecosystems. Our research transcends traditional business management by investigating the psychological, social, and economic factors that enable entrepreneurs to navigate uncertainty and scale their impact.

Digital technologies and Cybersecurity

Interdisciplinary research at HSB strategically integrates cybersecurity management with the rapid evolution of emerging technologies, specifically focusing on Artificial Intelligence (AI) and Digital Transformation. Our work explores how these innovations redefine the landscape of organizational resilience and systemic risk. We analyze the profound impacts these shifts have on strategic decision-making.

Sustainable Human Resource and Talent Management

Sustainable Human Resource and Talent Management research group at HSB explores the evolution of the workplace through the lens of digital integration and behavioral science. As the global workforce shifts toward hybrid models and automated workflows, our research focuses on how organizations can leverage data analytics and AI to enhance talent acquisition, employee engagement, and performance management.

An Infrastructure for Research