Programme Overview
The Double Major in Marketing & Business Analytics is jointly delivered by HSB, VNU Hanoi and Victoria University, Australia, a university ranked among the top 2% worldwide.
Students study in Hanoi and receive an official Bachelor of Business degree from Victoria University, Australia, fully equivalent to graduating in Melbourne. The programme follows the Block VU® model, where each course is completed in a 4-week block through highly interactive classes.
Globally Recognised Degree
A Bachelor of Business degree awarded by Victoria University, which is equivalent to a degree obtained in Australia.
Block VU® Model
Study one course intensively for four weeks, then move on to other courses. Classes are interactive, workshop-style, and hands-on.
Transfer to Melbourne
Students may transfer to VU Melbourne at any stage of the program.
#1 in Victoria
VU is ranked #4 in Australia and ranked #1 in the state of Victoria in employer satisfaction (QILT Employer Satisfaction Survey 2026).
Scholarships up to 100%
A wide scholarship scheme is available, worth up to approximately VND 400 million for the full programme.
Double Degree
After Year 1: Diploma in Business. After Year 3: Bachelor of Business (Double Major).
Faculty
All faculty staff hold Master's or Doctor's degree from leading universities worldwide. The program is led by HSB’s prestigious academic leadership.
Curriculum Structure
24 courses are distributed over 3 years, equivalent to 288 Australian credits. Each course is conducted in a 4-week block under the Block VU® model.
Award: Diploma in Business
The first year builds a broad business foundation, integrating core knowledge about Marketing and Business Analytics. After completing year 1, students are awarded a Diploma in Business.
Marketing Fundamentals
Business Analytics Essentials
Business Communication
Accounting for Decision Making
Economics for Business
Digital Business
Data for Business
Management & Leadership
Focus deeper on Marketing and Business Analytics, apply knowledge to real business contexts through projects and case studies.
Consumer Behaviour
Marketing Research
Statistical Analysis
Digital Marketing
Business Intelligence
Brand Management
Data Visualisation
Strategic Marketing
Award: Bachelor of Business (Victoria University, Australia)
The final year focuses on strategic thinking, advanced data analytics and capstone projects. Graduates receive the official Bachelor of Business degree from Victoria University.
Advanced Marketing Analytics
Predictive Analytics
International Marketing
Machine Learning for Business
Integrated Marketing Communications
Business Capstone Project
Marketing Strategy
Innovation & Entrepreneurship
Block VU® Model: Instead of taking multiple courses at the same time, students focus on one course per 4-week block, enabling stronger concentration, more flexible and faster practical application.
Career Opportunities
Graduates build a dual capability: a creative marketing thinking combined with data analysis ability – a profile that is appreciated by global employers.
Marketing Specialist
Plan and execute integrated marketing strategies for domestic and international organisations.
Digital Marketing Executive
Manage digital campaigns, SEO/SEM, social media and performance marketing activities.
Market Research Analyst
Study customer behaviour, market trends and propose business strategies.
Business Intelligence Expert
Analyze big data, generate dashboards and reports that support business decision-making.
Marketing Data Analyst
Combine data analysis and marketing thinking to measure and optimize campaign performance.
Brand Manager
Build and manage brands, develop brand recognition in a multicultural environment.
According to the QILT 2026 survey, Victoria University graduates are ranked #1 by employers for workplace skills among all universities in Victoria.
Entry Requirements
Applications are accepted from across Vietnam and internationally. Admission for the 2026 intake does not use high school transcript-only selection.
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1
High School Graduation Certificate
Applicants must hold a Vietnamese high school graduation certificate or an equivalent qualification. International applicants must hold an equivalent 12-year secondary education qualification.
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2
High School GPA Above 6.5/10
A minimum GPA of above 6.5 on a 10-point scale is required.
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3
English Proficiency: IELTS 5.5 or Higher
Applicants should have an overall IELTS score of at least 5.5 with no band below 5.0, or an equivalent English certificate recognised by HSB.
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4
Complete the HSB EQ Assessment
Applicants must participate in the EQ assessment organised at HSB, VNU Hanoi. This is a mandatory step in the programme admission process.
Mandatory Admission Step
Register for the 2026 Application Round & EQ Interview Round
Complete your application and take part in the EQ interview at HSB – a prerequisite to be eligible for admission. Early registration is recommended to secure your place in the admission round.
Register Now →
Note: Applicants may contact HSB directly via hotline 0868 22 66 56 for personalised guidance on the admission process.
Fees & Scholarships
HSB offers a broad scholarship scheme to help talented students access international education at a more affordable cost.
100%
Full Scholarship
Approx. VND 400,000,000
Full tuition fee for 3 years
50%
Partial Scholarship
Approx. VND 200,000,000
Half of total programme tuition
20%
Support Scholarship
Approx. VND 80,000,000
Support across the full programme
10%
Merit Scholarship
Approx. VND 13,300,000
Applied to the first academic year
Note: Final tuition and scholarship details are published in the official admissions prospectus. For more information, contact HSB Admissions via hotline 0868 22 66 56 or email international-admission@hsb.edu.vn.
How to Apply
The application process is straightforward, and the HSB admissions team is available to support you at each step.
Explore the Programme
Review the programme information, entry requirements and curriculum. Contact HSB directly if you need personalised advice.
Prepare Your Documents
Prepare your high school transcript (notarized copy), English certificate IELTS band 5.5 or above, ID photo, ID card.
Submit application and complete the essay online
Attend the EQ Interview
HSB will notify you of your application screening result and arrange the EQ interview schedule. Scholarship consideration may also take place at this stage.
Receive Offer and Confirm Enrolment
Successful applicants receive admission letters and complete enrolment confirmation and pay tuition fee according to HSB instructions.
Apply Today
2026 Application & EQ Interview Round for Bachelor Programmes
Prospective applicants are encouraged to join the early application round by completing their personal and academic information online.
Submit Application →
