Marketing and Communications (MAC)
A 4-year bachelor's program awarded by Vietnam National University, Hanoi — integrating marketing strategy, communications campaign development, event management, and creative design to meet the demands of today's global media landscape.
The Bachelor of Marketing and Communications is a high-quality undergraduate program with international accreditation under the ACQUIN standard (Germany – Europe). The curriculum is designed with learning outcomes that meet the requirements of leading organizations in the marketing and communications industry.
Beyond practical knowledge and skills in marketing and communications, students complete an in-depth internship in specific roles at reputable companies — alumni and partners of HSB. The program is taught in Vietnamese in the first year and fully in English from the second year through the fourth.
| Degree Title | Bachelor of Marketing and Communications |
| Awarding Institution | Vietnam National University, Hanoi |
| Accreditation | ACQUIN (Germany – Europe) |
| Study Mode | Full-time |
| Duration | 4 Years |
| Total Credits | 162 credits ~ 243 ECTS |
| Language of Instruction | Year 1: Vietnamese · Years 2–4: English |
| Program Code | 7900102 |
English Language Proficiency
English at IELTS 5.5+ — proficient in communication, writing, and presentations in a professional work environment.
Marketing Skills
Market research, marketing planning, brand strategy development, and digital marketing execution.
Communications Skills
Planning and executing multi-channel communications campaigns.
Event Management Skills
End-to-end event planning and execution, including Master of Ceremonies (MC) responsibilities.
Editing & Design Skills
Production of print and digital publications — graphic design, content editing, and multimedia production.
Hear from MAC students and alumni about their learning journey at HSB.
