The goal of the course is to help students become interculturally competent by defining and analyzing the numerous cultural elements that are common in business using a variety of analytical techniques. A culturally sensitive approach is especially important in fields like leadership, organizational behavior, decision-making, communication, and business negotiations.

The course is designed to help students understand the nature and process of project management, including risk management and the elements that influence and contribute to the success of an investment, production, or business project.

The lecturers in charge of the subject also give discussions and introductions to a new approach to help students practice bidding skills related to investment projects, in which the students have to combine all of the interdisciplinary knowledge learned in the MET program to complete a draft proposal with risk management..

This course is an upper-level course which is designed to help students understand fundamental knowledge about strategic thinking and strategic management at the business level. The course enables each student to choose suitable tools to enhance strategic thinking abilities, including the clear identification of long- term vision and objectives. Strategic management tools are introduced in relation to specific examples of building objectives and strategies for startups or existing businesses that lack strategies.

In the 21st century we are witnessing a flattening world where in any single day, any of us could have meeting, online of physical, with business partners, clients from various cultural background or consume products made in several countries. A globalized world shouldn’t be seen as challenges but opportunities for business students.

The module is designed to equip students with knowledge and develop skills to seize opportunities and face challenges when they navigate the world for business, and at the same time help students understand different types of international business strategies and methods for entering international markets so they are able to make the right choices and lower their risks.

The course is designed to help students practice teamwork as well as innovative and creative skills, using all the knowledge and tools related to designing a new product/service, including brainstorming/group discussion / individual research.

Understand the manufacturing technology management tools and procedures producing a product or product group at a factory, that is associated with supply chain management from the plant to distributors and customers.

Practice skills of designing manufacture process and operation process of the supply chain.

Make plans of using and maintaining manufacture technology components, production in capacity, product distribution in supply chain.

The course is designed to help students understand the concepts, implications, and tools in management to construct and develop the technological capabilities needed to ensure a successful start-up or maintain sustainable competitiveness for an operating business.

The course also has discussions and introduction to a new approach to help students practice the skills of analyzing, comparing and evaluating opportunities for start-ups and developing technological capabilities in an interdisciplinary section that enables businesses to select the appropriate technology for their development in a short period of time.

This course aims to provide students with a comprehensive understanding of fundamental concepts in mass media and digital media, facilitating their retention of essential knowledge. It acquaints students with basic concepts and prevalent tools pertinent to contemporary marketing practices, which are increasingly evolving within the context of the Fourth Industrial Revolution. Students will gain insights into selecting suitable resources for executing impactful social media marketing strategies by engaging with various tools and specific campaign cases. Emphasis is placed on integrating theoretical concepts with practical applications to foster a robust understanding and skill set among students.

The module is designed to help students understand the nature of risk and crisis communication. It provides access to basic crisis-handling methods suitable for each type of business or crisis event. Additionally, the module equips students with tools for crisis analysis and media crisis management, while raising awareness of brand protection and incident handling planning. It addresses the risk of crisis communication both internally and externally within an enterprise.

The module, along with the lecturer in charge, presents typical crisis and communication risk cases for students to analyze and discuss. Instructors guide students in proposing solutions to handle crises using innovative approaches. This encourages students with research interests to delve deeper into the tools and processes of building crisis management plans at the enterprise level.

This course offers an in-depth introduction to digital marketing, focusing on its fundamental concepts and essential tools. It’s designed for students to understand and effectively engage with the digital marketing landscape, highlighting the importance of this field in the digital era. The course guides students in selecting and applying the right tools for successful digital marketing campaigns, incorporating real-world examples for a practical understanding. Additionally, it features interactive discussion sessions with faculty, providing up-to-date resources and advanced digital tools for those interested in further research. This course is ideal for students seeking a comprehensive foundation in digital marketing strategies and techniques used in electronic media.

Upon completion of this course, learners will acquire a sound understanding of Public relations, and be able to critically analyze the situation, research, and plan a Public relations campaign or project. Learners will also acquire essential skills to create an effective PR program or campaign.

Upon completion of the course, learners should be able to perform and apply the fundamental concepts of labor contract, collective labor agreement. The course will also provide basic foundation on skills of negotiation and drafting labor contract and collective labor agreement.

The course “Training and Development” provides an overview of the role of training and human resource development in organizations/enterprises. The course explores the factors that affect training and development activities in organizations with the aim of adjusting and designing human resources policies to help organizations increase the effectiveness of training and development activities in the business. Students will understand the knowledge of analyzing training needs, designing training programs, organizing training activities, evaluating training activities, designing development programs and roadmaps. recognition for employees in the enterprise. The course provides the necessary basic knowledge about human resource training and development for administrators based on the foundation of administration and human resource management. These knowledge and skills have even more practical significance in the context of human resource management in Vietnam, as businesses and organizations are facing.

The course Policy on Recruiting and Retaining Talents designed to help students learn deeply about the talent recruitment policies of large organizations and businesses in the world and in Vietnam, and evaluate an organization’s talent recruitment policy according to effectiveness and efficiency criteria, lessons learned from case studies. The course will help students understand knowledge about retaining talent in organizations/businesses. The module provides the necessary basic knowledge about retaining talent for managers based on the foundation of management and human resource management.

The module Design of Pay Grade aims to provide students with basic knowledge and professional skills about salary and wage, and salary management in an enterprise. The module “salary scale design” is built in two different approaches to meet current practical requirements in Vietnam. The first way is to design the salary scale based on evaluating the value of work according to the market and scoring points. The second way is to design the salary scale based on the minimum wage regime currently implemented in Vietnam. After completing this module, students will be able to build a salary scale and manage salary and wage in their business.

Integrated Marketing and Communication Planning is a comprehensive course designed to equip students with the knowledge and skills necessary to develop effective integrated marketing communication (IMC) plans. In today’s dynamic marketplace, businesses must employ integrated strategies that seamlessly blend various marketing and communication channels to engage consumers and achieve organizational objectives. This course explores the principles, strategies, and techniques essential for creating cohesive and impactful marketing communication campaigns.

The course “Work design” provides an overview of the role of work design in organizations/enterprises. The learners will learn about the requirements and characteristics of the work, such as what actions need to be performed, how and why; What types of machinery, equipment and tools are needed when performing work, relationships with superiors and colleagues in performing work, each job will be evaluated and measured by indicators; Which KPI? The course will help students understand knowledge about job descriptions and descriptions of competency requirements (knowledge, skills, attitudes, behaviors) of specific positions in the organization/enterprise; tools to evaluate job performance. The course provides basic knowledge, related tools and methods to help students know how to build job descriptions, job competency, and KPIs. These knowledge and skills have even more practical significance in the context of increasingly strong competition in the business environment in Vietnam, which businesses and organizations are facing.

This module builds on and deepens data analysis skills of collecting, wrangling, exploring, and visualizing data, and explores some examples of machine learning. Students will be taught using some of the latest data science tools, e.g. Python and its libraries (scikit-learn) or R, Jupyter Lab, GitHub. By the end of the course, students should have developed a mind set of a data professional and continue learning data science approaches and problems. Students should be able to perform the entire process of the data analytics life cycle for fundamental machine learning algorithms.

The aim of the course is to provide a comprehensive understanding of the principles, techniques, and applications of handling large volumes of data and extracting valuable insights from it. Examples are illustrated in the Python language. Through this course, students will explore the challenges and opportunities presented by big data and develop the necessary skills to analyze, process, and interpret data effectively.

The course helps students understand basic concepts of databases, entity – relationship models, relational models, and relational algebra; Understand the concept of functional dependency and apply it to standardize the database; Have knowledge of SQL and T-SQL languages to deploy and manipulate databases; Have knowledge of database administration on SQL Server.

This course targets students with a background in basic programming and databases, seeking a comprehensive understanding of software development life cycles, human-computer interactions, business applications, analytical thinking and development frameworks. Additionally, the course provides a justified sense of confidence in students, empowering them to proficiently develop applications for diverse business purposes.

The course helps students have a basic understanding of the nature and role of information technology in businesses in the digital age, and the overview of the impact of information technology and how to apply it in systems and digital transformation models of businesses in Vietnam. Simultaneously, helping students hone their analysis and evaluation skills when approaching models of businesses operating in the field of ICT and digital products.

Upon completion of the course, learners should be knowledgeable about journalism and communication in implementing the organization's strategies and business plans; and obtain knowledge about the power of communication and journalism in management and leadership. They will be equipped with the skills to enhance and enrich their capability of management and leadership through applying communication strategies and tools into practice.

This module provides learners with a deep understanding of corporate culture, including: types of corporate culture, characteristic manifestations, elements that make up culture, and the role of culture with production and business activities. Especially, the role of managers and founders are creating and developing their corporate culture.
After completing this module, learners will be able to analyze and evaluate the current state of their corporate culture, and build and develop corporate culture.

This course will provide learners with understandings of alternative approaches to managing human resources, appreciating the diversity of factors that motivate workers, applying best practices for hiring and rewarding employees, and for managing employee performance, avoiding key mistakes in (mis)managing human resources

This unit aims to equip learners with a critical understanding of the concepts, intrinsic content, equations, and essential tools in the field of technology management and innovation to enhance the competitive capabilities of businesses. This course is meant to give students insight into the skills to refine analysis, comparison, and evaluation of technology and innovation through interdisciplinary methods, supporting businesses in technology management and innovation solutions.

This course/subject is designed to help students grasp basic theories on the management of strategies & plans at different levels; to introduce tools for formulating and implementing strategies & plans, the tools for integrating and aligning plans with strategies, and the processes for supervising, assessing and adjusting strategies and plans of enterprise and organization.
Together with textbook, lecture notes, combined with lecturer’s instructions and case studies discussions in the class, students can understand and practice basic skills in analyzing, assessing environmental factors, designing and selecting main content of a strategy or plan
for sustainable development of enterprise and organization.

This unit is designed to provide the student with a critical understanding of the key legal principles involved in entering a contract in an international context.

This course is designed to provide graduate students with a comprehensive understanding of the principles, strategies, and techniques essential for effective marketing and communication management within organizations. In today's dynamic business environment, successful managers must possess the knowledge and skills to navigate the complexities of marketing and communication to achieve organizational goals and maintain competitive advantage.
Throughout the course, students will explore various aspects of marketing and communication management, including market analysis, consumer behavior, branding, advertising, public relations, digital marketing, and integrated communication strategies. Emphasis will be placed on the integration of traditional and digital marketing channels, understanding consumer insights, and leveraging communication platforms to build strong brand identities and engage target audiences effectively.

The main objective of this course is to provide an understanding of how fundamental economic theory can be applied to decision making within the firm. The main topics covered will be the analysis of market demand, optimal use of resources, and pricing decisions.

Digital transformation in businesses and organizations has permitted massive amounts of data to be collected at a speed faster than it can be transformed into insightful information, and managers need the skill and familiarity to use these in effective decision-making. This course provides the fundamentals of data analysis, from traditional statistical approaches to how data is leveraged by modern technology using artificial intelligence. Students will be equipped with theoretical understanding of the concepts and tools in data analysis methods and will be able to practically apply these in a capstone project.

This unit aims to equip learners with a critical understanding of the concepts, intrinsic content, equations, and essential tools in the field of technology management and innovation to enhance the competitive capabilities of businesses. This course is meant to give students insight into the skills to refine analysis, comparison, and evaluation of technology and innovation through interdisciplinary methods, supporting businesses in technology management and innovation solutions.

This course will provide learners with understandings of alternative approaches to managing human resources, appreciating the diversity of factors that motivate workers, applying best practices for hiring and rewarding employees, and for managing employee performance, avoiding key mistakes in (mis)managing human resources